About Us

The Legal Institute for Athletic Advancement (LIAA) was created to ensure that athletes have access to culturally competent legal information, contract support, and institutional advocacy. 

We work across professional, collegiate, and grassroots sports to build systems that center athlete protection, intellectual property rights, and economic opportunity.

LIAA bridges law, media, and venture with a future-forward model of athlete empowerment.

At LIAA, we analyze and interpret the legal frameworks that govern sports at every level, from collegiate contracts to professional league regulations.

 Our team provides clear, actionable guidance on issues including Name, Image, and Likeness (NIL) rights, contract negotiation, labor standards, and intellectual property protections. 

By translating complex legal concepts into athlete-centered insights, LIAA ensures that players and their advisors can navigate the rapidly evolving sports landscape with confidence and authority.

LIAA elevates athlete voices and ensures they have a seat at the table where decisions are made. 

Through policy analysis, strategic advocacy, and education, we advance fair compensation, equitable governance, and systemic reforms. 

By partnering with athletes, agents, and institutions, we create pathways for athletes to influence the structures that impact their careers, protect their well-being, and maximize their professional and economic potential.